3 Ways to Make Your Employer Brand Interesting to Employees

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With the mission to help employers like you compete in the labor market.
Recruitment Marketeers has already mentioned it before: the labor market is tight at the moment. This means that it is difficult for employers to find the right candidates these days. That is why we were created.

With the mission to help employers like you compete in the labor market, today we give you 3 ways to make your employer brand interesting for employees!

1. Set up compensation for employees

Indirectly you have a larger network than you think. Every individual has a network with people they know from education, sports, nightlife, previous employers, you name it.

In other words, your employees know a lot of people. Indirectly, there is a wide range of people who could be a suitable candidate.

It is common knowledge that people associate with people who have similar interests. This does not mean that every acquaintance is a qualified candidate, but it does mean that the chance of a new employee is real.

That's why we recommend that you set up a compensation for employees, as a reward for recruiting a new candidate.

By offering compensation, you encourage employees within your company to actively think about a potential candidate.

They won't just nominate anyone because their reputation is at stake.

You can also determine the conditions for the compensation yourself.

For example, a benefit after a certain period of time that the employee is employed. This is actually the ideal way to find a suitable candidate via no-cure-no-pay.

So it's worth a try!

2. Improve your visibility via social media

The only way to recruit the right candidates is to be visible to the right target group of candidates. From a research from Glassdoor it appears that 79% of the job seekers using social media for their search for a new employer.

Social media is therefore indispensable if you want a good influx of candidates.

By creating a candidate profile, you can find out which social media platform is most effective for your employer brand.

How to create a candidate profile can be found here in one of our other blog articles: 4 Ways to Recruit More Candidates in a Tight Labor Market

Using the social media platform you choose, you will create a career page hub of sorts.

The goal is to give these potential candidates a look behind the scenes. By giving them an idea of what it is like to work for your organization, you increase the chance of convincing a potential candidate.

There are 2 things essential for your social media page:

1. Show your company culture.

  • What are the values and standards?
  • What do you think is important?
  • What are traditions that characterize your organization?

2. Post regularly.

  • What is it like to work at your company?
  • What do the employees themselves say about this?
  • Organize an online webinar with a Q&A
  • Be creative and ensure that your potential candidates gain a full understanding of what it is like to work for your organization.

You don't have to manage your social media page yourself. There are also solutions for this. You can hire a so-called social media manager for this.

There are a lot of freelancers who can manage social media pages for you. It is relatively cheap, considering the rates are around 30 euros ex. VAT per hour. And one post per day is more than enough!

Keep in mind that you are hiring someone who actually understands your industry. You want someone who really speaks to your target audience, and therefore need to know what content is most effective for this.

3. Optimize your career page

As an employer, you naturally want to achieve the highest possible return from your recruitment activities. Optimizing your career page is important for this. If you do not yet have a career page on your website, it is at least worth considering.

Candidates expect at least a page dedicated to working at your organization. If you don't have this, they will drop out faster.

To prevent losing candidate leads to another party, a good career page is important.

This way you make it a lot easier to apply for a position. And every person who ends up on your site can easily find an interesting vacancy.

Another advantage is that you can also all can post vacancies that you have open. More visibility.

To optimize your career page, you need to take a critical look at the following 3 points:

1. By highlighting unique features, fundamental elements and relevant figures that make your business unique:

  • What are you proud of?
  • Figures about your company: number of customers, employees, etc.
  • Diversity figures?
  • Any prizes won?

2. Social proof.

Another thing you should not forget is social proof. Let your employees do the talking for you. For example, by making a fun video that gives insight into what a day looks like. Apart from what a day looks like, they give their honest opinion about their employer. This gives credibility. A powerful way to convince your potential candidates to apply!

3. FAQ (frequently asked questions).

Creating an FAQ that answers frequently asked questions removes doubts from the candidate. And therefore ensures more applications!

Find more inspiration for your career page here: 31 Winning Recruitment Strategies for 2021 | Built In

Conclusion

This just goes to show that in recruitment it's all about visibility, but the question is always where and how.

There are many more things you can do to get the right people through the door.

Are you ready to start a conversation with suitable candidates for your vacancy?

Recruitment Marketeers is happy to think along with you!!

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