Stichting Jong Leren
1 'Hire'
in 6 weeks
214%
recruitment-site growth
483.684
impressions
How the Jong Leren Foundation found a school principal within 6 weeks using targeted job marketing
Let us introduce ourselves: Jong Leren is a foundation for religious education with 22 primary schools and wants to offer its students inspiring education. Values such as love, respect, responsibility, reliability and security are the basis from which Jong Leren works, with a heart for the child and care for each other.
Parents like to bring their children to these schools and teachers like to work there because they: learn together, give each other space and challenge each other. Each school gives shape to this in its own unique way, so that students, parents and staff reap the benefits.
The challenge: recruiting a new school principal and building a strong employer brand.
With 22 primary schools in the region of Zuid-Kennemerland, Haarlemmermeer and Aalsmeer, Jong leren is a medium-sized educational foundation. Good and future-oriented education go hand in hand with the right teacher in the right place. A considerable task in the current labor market of education where there is a huge shortage of teachers.
Recruitment Marketeers initially focused on recruiting a new school principal. To develop an effective job marketing campaign, they examined the target audience size and the right pull factors. What constitutes engaging content, and which media channels are best suited for this type of candidate? Using their own data and data from our partner, Intelligence Group, they developed customized job marketing advice.
The result? By using the right channels and engaging content for this (latent) and very scarce target group, sufficient applications were received within two weeks. From these, two highly suitable candidates were selected. Thanks to this targeted job marketing, the ideal candidate was found and Jong Leren was helped with a new school principal.
Our biggest challenge is to reach the target group, especially in a time of tightness on the labor market. Potential candidates now have plenty of choice in schools. We want to be present and visible in their list of choices. We experience the collaboration with Recruitment Marketeers as effective and cooperative, so that our visibility is increasing.
– Senior Recruiter, Young Learning Foundation
Never change a winning team
Given the developments in the education labor market, strategic job marketing and employer branding are essential for Jong Leren.
Together, we explored Jong Leren's identity as an employer. Who are they and what do they stand for? After fleshing out that idea, we focused on improving the organization's visibility, ensuring they're more easily found in the job market with a compelling and clear proposition. This will form the foundation for all future job marketing activities.