RIBW's recruitment challenge | How we solve it
9 'Hires'
in 3 months
92%
filled
1.238.429
impressions
How RIBW received 27 relevant applicants with continuous job marketing
The biggest recruitment challenge for RIBW Arnhem & Veluwe Vallei; recruiting mental health care workers all year round in a very tight labor market.
Let's introduce.
RIBW Arnhem & Veluwe Vallei offers adults and young people from 16 years old with a psychological vulnerability guidance on their way to (more) happiness in life. In living, learning, life and work.
Hope and perspective: that is what their guidance is focused on. They support clients in (learning to) live with their psychological vulnerability and to regain control of their lives, usually at their home. So that they can shape their lives in their own way. With (self)confidence and renewed zest for life.
The guidance of RIBW AVV is aimed at strengthening one's own strength; clients are in control.
I have experienced the collaboration as pleasant since I joined. Coincidentally, I also applied for the position of Senior Recruiter at RIBWAVV via a campaign by Recruitment Marketeers. I saw the vacancy on LinkedIn on Monday evening and the week before as well. Ultimately, I applied because terms such as pioneer, senior and do you see opportunities on a tight labor market in healthcare, were decisive for me to apply. The targeting was therefore well-tailored to me and ultimately I was the one who matched the vacancy. The approach was right!
– Senior Recruiter at RIBW AVV
The biggest recruitment challenge: recruiting mental health care professionals and personal mental health care workers all year round; two very scarce target groups.
With approximately six hundred employees, RIBW AVV faces significant recruitment needs. Through a joint partner, Recruitment Marketeers and RIBW AVV have partnered to address these challenges through strategic job marketing.
We've been partners for a year now and are continuously advertising for these positions. Every two weeks, we meet digitally to review campaign performance and adjust geotargeting to current needs. This allows us to flexibly address recruitment challenges through a single, continuous job marketing campaign.
The proactive thinking through mobile targeting of the regions, has shown that this certainly has an effect on the accessibility/visibility of our organization. Recruitment Marketeers has also made beautiful corporate photos, which has made it even more visible what we want to radiate.
We see the number of interested parties increasing and I certainly see an effect in our recruitment when it comes to our visibility.
The campaigns for Residential Care Workers, Support Workers and Supervisors have a lot of views on social media during the weekend and I also notice that people have a lot of questions/interest in working with us. I see Recruitment Marketeers, together with their partnership with Intelligence Group, becoming a serious player in the field of Job Marketing.
– Senior Recruiter at RIBW AVV
The campaign
The job marketing approach chosen for RIBW goes beyond just posting on job boards and standard social media. Because we want to specifically target latent job seekers, the vacancies are promoted through mobile advertising.
Mobile advertising allows us to engage potential candidates in various ways with engaging ads. Geotargeting allows us to advertise hyperlocally, targeting similar organizations and districts with high-potential talent.
A major advantage of this job marketing method is that we can target the audience very specifically and retarget them in the evenings. The user is likely at home and has the peace and quiet to review the vacancy again, significantly increasing the chance of an application.