Employer branding
Building your employer brand. Positioning your organization in the labor market.
Employers identity
When you start with employer branding and job marketing, it is important to consider your employer brand. Who are you? What do you stand for and what do you have to offer your (future) employees?
In today's competitive job market, it is good to put your corporate identity on the map and thus create added value for your target group(s). A strong employer brand provides many benefits, including a good reputation, involved employees and better candidates for your vacancies!
Your benefits
Matchmaking
Savings
Staff retention
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How do you boost your employer brand among the right target groups?
Take your EVP as a starting point. An Employee Value Proposition (EVP) is the face of your organization and the promise to your employees. It answers questions such as:
- What are your unique values?
- Why are employees proud to work for your organization?
- What are the common characteristics of the (potential) employees and what is the culture and atmosphere like within your organization?
A strong employer brand is built on a good Employee Value Proposition and is the foundation of your organization's labor market communications.
How Recruitment Marketeers can help
Through an employer brand session we dive into your organization. We retrieve the unique values of the organization and write your employer story. Through personas we map out your target groups. Who are your target groups? What are their characteristics and interests and through which channels do you reach them?
With your unique employer story and your target groups in mind, we create matching content such as videos and texts with which you can approach the labor market.
Recruitment Marketeers has developed and technically executed employer branding campaigns for more than 120 organizations, resulting in more than 2700 hires and employer brands that are rock solid!
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I want to know more!
Do you have a question? Send us a message, call us, or use the chat.
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