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Read moreRecruiting during the holiday season? 5 tips
Recruiting staff in the summer: a good idea or not? And if you do, what is the best way to approach it? Read all about recruiting during the holiday period!
Recruiting during the holiday period is still a bit of a grey area for many companies. Some wonder whether it makes sense and are afraid that recruitment activities during the summer holidays will not attract enough attention (and have enough effect). The silly season can be a good time to inspire talent and you can also reach suitable candidates during the holiday period. You just have to know how and also what you should definitely not do. We will tell you all about it in this article, will you read along?
Recruiting staff in the summer
In the summer and during the holidays we are more outside, less online and certainly not concerned with our careers. At least, that is what you might think. However, this turns out to be a persistent assumption. It is certainly true that people are less on job sites, says Gilbert den Elzen, co-founder and advisor at Recruitment Marketeers. Den Elzen has been active in labor market communication since 2009 and knows what he is talking about. “Recruitment activities during the holiday period will certainly pay off if you do it right,” says the recruitment marketing advisor.
It is true that success varies per sector and per platform. You have to know where to focus and how. For example, regular job sites are less busy. And when people are really on holiday, you see that LinkedIn is also visited less of all social media because it is mainly associated with work. “Other social media channels, on the other hand, remain popular even on holiday and are the perfect environment to approach potential candidates.”
Enough potential
And there are quite a few potential candidates. Recent graduates are trying their luck on the job market at this time, but holidaymakers also often have their ears and eyes open. During the holiday, there is more time than ever for reflection. And with a drink in hand and a sea breeze in the background, many workers ponder whether they are still in the right place and where they see themselves in the future. To perhaps start working again with a heavy heart when they return. In America, they even have a word for this phenomenon: the post-vacation blues.
Recruitment activities holiday season tips
Recruiting in (and following up after) the summer holidays is certainly a good time. In addition to the first tip (choosing a suitable medium), there are a number of other things you can pay attention to if you want to recruit successfully during the holiday period. We have listed some essential tips for you.
Target audience
It is better to target by target group and not by location. Not everyone who goes on holiday to a certain place has the same interests. Let alone the same career perspective. “With a campaign, we always first map out the target group and the associated profile sketch. That way you reach the right people at the right time,” Den Elzen adds.
The right words
Provide a suitable and up-to-date accompanying text. You also want (or especially) to appeal to and activate people who are on their sunbeds. “If you are recruiting staff during the summer holidays, it is good to trigger seasonally,” Den Elzen adds. Play on current events and get into the head of the holidaymaker. What appeals to him? One well-formulated and catchy sentence can make a difference in the number of responses.
Removing barriers
Den Elzen also emphasizes the importance of a well-designed environment. “Users should be able to respond easily. People who scroll through their timeline during the holidays usually do not have an up-to-date resume at hand. Therefore, make it easy to respond.” So no string of mandatory fields, make sure that it can be responded to with as few clicks and input as possible.
Making smart use of time
Recruiting staff in the summer is definitely a good idea, provided you do it right. But recruitment activities involve more than just setting up a good campaign. Especially in the current candidate-driven market, your company needs to be a 'right' brand and attractive. Is the slow period noticeable in your company? The quiet summer period is the perfect opportunity to work on your employer branding.
The holiday season is a great time to review your own content and improve it where necessary. “When we run campaigns, we try to use as few stock photos as possible,” Den Elzen adds. “Personal and authentic always works better.”
Could you use some help with your employer branding or content creation? Do you want to run a good campaign or do you have questions about recruiting during the summer holidays? We have more than 50 years of experience and we understand the business like no other. Please contact us, we are happy to help you!
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