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Read moreEmployer Value Proposition
Employer Value Proposition (EVP); what is it and why do you need one?
But how do you determine your employer brand? What is your proposition on the labor market? What values do you want to convey and how do you want to present yourself to your current and future employees? Take your EVP as a starting point!
What is an EVP?
An EVP is 'the promise' that you make as an employer to your current and future employees. The EVP is the offer that you have for your target group as an employer. You determine the EVP from your positioning and you determine this by asking yourself a number of questions such as; who are we, what do we stand for, what do we have to offer and how do we distinguish ourselves from others? You combine this with the characteristics of your target group: who am I doing this for, where can I find them and what do they find interesting?
Your value proposition must fit your organization and the target groups in the labor market that you are focusing on.
What does the EPP consist of?
The EVP is the overlap between what employees want and what the organization wants and generally consists of:
- Reward (salary, raise, bonuses)
- Employment conditions (days off, holidays, flexibility, insurance, pension)
- Career prospects (promotion, development, training, coaching)
- Work environment (appreciation, recognition, work-life balance, autonomy, challenges)
- Culture (mission, values, atmosphere, team dynamics)
The importance of an EVP
When organizations have a clear proposition on the labor market, this results in motivated and involved employees. Because they can identify with the values of the organization before entering employment and vice versa, the “match” between employer and talent is made faster and better.
Furthermore, a good EVP contributes to the image of organizations and that is essential in today's labor market where the 'war on talent' is the order of the day.
Did you know that 90% of employees will consider leaving if they receive an offer from an organization with a better reputation? (source: Corporate Responsibility Magazine).
What requirements must an EVP meet?
A good EVP must meet a number of conditions, otherwise you will miss the mark.
The most important thing is to make sure that your promise is true. You can test this in the organization. Do the current employees think that you are what you want to be? If you do not deliver, employees will eventually drop out. So make sure that you keep your promise and that it is sustainable in the long term.
In addition, your EVP must be attractive and distinctive for your target group(s). You want to attract and retain new employees with it! It is therefore important to know what moves your target group. If you have multiple target groups, create a different proposition for each target group.
Moreover
By taking the EVP as the starting point of your employer branding strategy, you ensure a consistent, recognisable and substantiated proposition that matches the needs and wishes of your target group.
Want to brainstorm about your organization's EVP? Let us hear from you, we're happy to help!
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