In a time where digital accessibility is becoming increasingly important, Sebas Krijgsman, Martijn Smit and Remko... Read more
Read more5 essential recruitment marketing tips
To recruit new talent, you can no longer ignore recruitment marketing. We give you 5 indispensable recruitment marketing tips. Don't miss them!
Tip 1: Stand out
Perhaps the most important tip when it comes to recruitment marketing: make sure you stand out positively. Be present and aware of your presence, both online and offline. You can also reach people daily with advertising in bus shelters. The trick is to use the right communication channels and resources at the right time. So, if you don't have one yet, first think of a good recruitment marketing strategy.
Dare to be different, but always remain authentic. Avoid predictability and make smart use of insights about your target group. Where are they and what do they want to hear? Play on that and think in advance about what you want to radiate and what your tone of voice is. Then be consistent in all expressions.
Also consider carefully what you don't want. You want to stand out (online) and be visible at the right time. Retargeting can be smart but must be dosed. Unlimited retargeting (without limit) can be counterproductive. You want to stand out but not be that online 'horsefly' that comes back ad nauseam.
Tip 2: Be genuinely involved
Marketing automation is great, very great even. You can use it to streamline, automate and analyse all your (recruitment) marketing activities. It is easy and time-saving if all applicants automatically receive a thank-you email or reminder email for the job interview. But do not underestimate the power of personal contact. Recruiters generally do not have a very good image when it comes to individual approach. By dealing with candidates in a personal way and responding to all messages, you show that things can be done differently.
Also consider that after the hire the digital journey does not suddenly stop. And also consider how you deal with rejections. You never know how a cow catches a hare. There are enough examples of a company with a good reputation that suddenly comes up in a bad way at a birthday party. Simply because 'cousin X' never heard anything about her application after an extra email and phone call or because 'cousin Y' was rejected in a very stupid way.
Tip 3: Satisfaction attracts - become a magnet
Speaking of that birthday party: it can also go the other way. That you as a company communicate so originally and sincerely with candidates that it is mentioned in a positive way (even after a rejection). But the very best ambassadors remain your satisfied employees. So do you want to invest in recruitment marketing? Then definitely think about it.
An important part of employer branding is your company culture. Make sure that the culture and values of your company radiate in a positive way. Stay true to yourself here too and stay authentic. Keeping employees happy is not rocket science. If you show appreciation, offer good secondary employment conditions, believe in your people and give them the opportunity to grow, you will have come a long way.
Tip 4: Make it easy
Keep it simple and above all: make it easy. That applies to everything concerning your entire recruitment process. From content to user experience, because here too less is often more. But use clear content that really suits you. The user experience is also of immense importance, it is not for nothing that focus on user experience (UX) is one of the recruitment marketing trends of 2022.
You’ve thought about content creation and deployed your authentic content across multiple channels to reach the right candidate at the right time. Now, when this talent lands on your apply-now landing page, you want everything to run smoothly. It’s important to make responding as easy as possible. Get rid of endless mandatory fields and other conversion killers! And, not everyone responds right away or views the vacancy for themselves. Make saving and sharing the vacancy as easy as possible.
Tip 5: Take it seriously
No, recruitment marketing is not something you can just 'do on the side'. A lot goes into a well-designed recruitment marketing strategy and its implementation. Following up and adjusting based on relevant data and insights is also decisive for the success of campaigns. Smart recruitment marketing goes beyond a striking vacancy text and banner with stopping power.
Could you, even after reading these recruitment marketing tips, use some help? At Recruitment Marketeers we have more than 50 years of experience and we understand the profession like no other. Do you want to know what we can do for you or just have a no-obligation chat? Let us know, we are happy to help you!
Read also
Changes in the self-employed and interim market: what's going on?
First of all: the flexibility that many freelancers loved so much no longer seems so obvious. With stricter... Read more
Read more
How will you reach your target group in the future if third-party cookies are becoming increasingly difficult?
It is becoming increasingly difficult to reach your target group via third-party cookies. At Recruitment Marketeers, they are therefore building a new form of future-proof job marketing in which server-side tagging plays an important role...
Read more
){kind=icon}
)
){kind=logo}
)
){kind=logo}
)
)
)
)
)