Province of South Holland
180
applicants
100%
filled
8240
website visits
How the province of South Holland received 180 applications for only 10 traineeship positions.
The challenge In the overheated labour market, recruiting talented young professionals is a major challenge. Especially in a competitive sector, where universities and other organisations compete for the attention of recent graduates and talented starters, it can be difficult to stand out. However, the province of South Holland strives to attract highly educated trainees who not only bring their knowledge and fresh perspectives, but also want to continue their future careers within the public sector.
With the aim of increasing the number of applications for their wo-traineeship, the province of South Holland opted for a collaboration with Recruitment Marketeers. This partnership aimed not only to attract more applicants, but also to position the province as an attractive employer and to bring it to the attention of a wide range of talented starters.
A targeted approach with a smart strategy
The recruitment process started with a careful analysis of the target group and the market situation. Together with Recruitment Marketeers, the province of South Holland drew up a media and content strategy, in which a target group-oriented approach was central. Specifically, it was decided to advertise not only in South Holland, but also in neighboring provinces such as North Holland, Utrecht and North Brabant, where universities are located that provide talent for traineeships.
Special attention was paid to students and starters from Wageningen, as the technical university in that city is increasingly showing interest in the public sector. This customization – in which Recruitment Marketeers flexibly responded to the specific wishes of the province – resulted in a well-considered and focused strategy that went beyond the initial advice.
Collaboration and adaptability
During the collaboration, the power of clear and transparent communication became apparent. From the kick-off, the campaign concept was quickly coordinated and the channels, banners, and short copy were carefully developed. During the campaign, there was weekly contact about the progress, with proactive updates about the registrations being exchanged. This gave the province direct insight into the results and made it possible to adjust the campaign if necessary.
An example of Recruitment Marketeers’ flexibility was their quick adjustment to the campaign’s tone of voice. After feedback from the province, the tone was adjusted to better match the identity and values of the province of South Holland, further enhancing the message’s recognisability and impact.
The communication with you was pleasant, clear and transparent. It started well with the coordination around the setup of the campaign, where we quickly came to a campaign concept with the channels, short copy and banners.
– Meaghan Schoon | labor market communications advisor | province of South Holland
Efficiency and speed
The campaign had to go live on September 7th, and thanks to a meticulous preparation process, everything went smoothly. Together we made sure that all deadlines were met, from content production to target group alignment. Even during a temporary absence of the permanent contact person, the quality of the collaboration was guaranteed. The team took over the responsibility seamlessly, which contributed to a flawless execution of the campaign.
The campaign and the results
The results spoke for themselves. The province of South Holland welcomed more than 85 visitors to an organised meet & greet, where potential candidates could take a look at their future working environment. This event provided a unique introduction, where the province could personally explain its mission, vision and possibilities. The highlight? No less than 180 applications for only 10 traineeship positions, which put the province in a luxurious position to select from a diverse and qualitative group of candidates.
Thanks to the combination of creative content, eye-catching banners and strong positioning, the Province of South Holland was once again firmly put on the map as an attractive employer among the younger target group.
The selection committee has already announced that they have rejected some candidates with a heavy heart, because they were so good and the quality and skills of candidates are very close together this year.
– Meaghan Schoon | labor market communications advisor | province of South Holland
Why Recruitment Marketeers Recommend?
The province of South Holland: Their customer-focused approach, market knowledge, and speed make them a reliable partner in recruitment marketing. Thanks to their flexibility and expertise, the province was able to quickly switch and respond to its unique needs and objectives.
This campaign demonstrated the importance of a partner who is not only strategically strong, but also understands how essential flexibility and commitment are in achieving recruitment goals.
I am very happy with the smooth cooperation and the fantastic result! Province of South Holland felt like an extension of our own team.
– Ilse van Hengel | Marketing Consultant | Recruitment Marketers
Preview of future campaigns
The goals of this campaign were clear: to put the wo-traineeship on the map and to attract high-quality applications. Both goals were more than achieved. The recruitment campaign not only resulted in a large number of applications, but also increased the name recognition of the province of South Holland as an employer. This made the province relevant and visible to talented starters, which makes an important contribution to their long-term goals.
The positive experience with this campaign has left us wanting more. For future campaigns, the province of South Holland is considering using video advertising even more broadly via channels such as YouTube and Twitch, in order to reach the younger target group even more effectively.
There will certainly be more requests coming your way from the province of South Holland in the future, it is not without reason that we have an agreement with each other!
– Meaghan Schoon | labor market communications advisor | province of South Holland
)
)
){kind=icon}
)
){kind=logo}
)
){kind=logo}
)
)
)
)
)