Transportbedrijf R. Nagel
7 'Hires'
in 2 months
95%
filled
912.445
impressions
How R. Nagel acquired 400%+ candidates with its recruitment-site.
Spielwork and Recruitment Marketeers help Transportbedrijf R. Nagel BV with the recruitment of good personnel.
The campaign
Sebastian, recruitment marketing consultant; “Based on the careers website and vacancy pages, we came up with a campaign with creative/catchy texts. With the help of our partner Intelligence Group and drawing on our own data, we researched the target group. What do they find interesting? What hobbies do they have? And through which channels can we best reach these people? This provided a well-founded starting point for the campaign. During the campaign, we did a lot of A/B testing to see what worked and what didn’t. We further optimized the campaign with the results.”
It is, especially in these times, important to distinguish yourself as an employer with visually appealing vacancies. By Spielwork and job marketing partner Recruitment Marketeers, the relevant target group was addressed with a realistic image of the job and atmosphere.
-Manus (Owner Spielwork)
Creation
A successful campaign stands or falls with beautiful target group-oriented content. With input from the transport company, Spielwork provided the right visualization of the organization. The entire process of giving the employer a suitable face took approximately four weeks, resulting in a completely new work-at page with corporate video and conversion-oriented vacancy pages: https://vacatures.rnagel.nl
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