Municipality of Hardenberg

46

Job applications

100%

filled

1.281.703

impressions

That tastes like more

When an organization has already made several unsuccessful attempts to fill a vacancy, it's time to think outside the box. That's exactly what the Municipality of Hardenberg did with Recruitment Marketeers. The partnership isn't new—we'd worked together before at a previous client, and it was a resounding success. So when we were faced with difficult-to-fill vacancies at the Municipality of Hardenberg, the Municipality of Hardenberg knew immediately: Recruitment Marketeers had to help us.

Fast and transparent cooperation

From the very beginning, the collaboration was exactly what we'd hoped for: clear, efficient, and results-oriented. "Always sharp, always results-oriented – our collaboration is truly fantastic!" says the Municipality of Hardenberg.

Nina Weurman: “Recruitment Marketeers not only helped us think about the right strategy, but also kept us continuously informed of progress and results.”

When we initially didn't get the right applicants, we immediately took action. We actively collaborated and ensured we still reached the right target group. This level of flexibility and commitment made a huge difference.

Customer:
Municipality of Hardenberg
Start:
2024
End:
2024
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A campaign that makes an impact

One of the biggest challenges was recruiting enforcement officers. The position had been advertised several times, but without success. Thanks to our collaborative approach, however, we not only managed to find the right candidates but even received enthusiastic responses from colleagues in another municipality!

“The boa campaign was a real hit”

Recruitment Marketeers also managed to activate the latent target audience—people who weren't actively looking for a job but might be interested. This resulted in a much broader reach than we had previously achieved.

 

“Some vacancies were really difficult to fill, but thanks to RM we reached candidates who would otherwise never have heard of the vacancy.”.

 

– Nina Weurman | Interim Recruiter

Result that connects

The collaboration didn't feel like a standard service provider-client relationship, but a true partnership. The customer-friendly, professional, and solution-oriented approach gave us the confidence that together we could tackle any recruitment challenge.

Nina Weurman: "For future campaigns, we're open to testing new channels and want to focus even more on employer branding. We also see opportunities in AI-driven sourcing, something Recruitment Marketers could potentially play a role in. That would save a tremendous amount of work!"“ 

“One thing's for sure: if we face another recruitment challenge, we know who to call. Recruitment Marketeers has proven time and again that they don't just fill vacancies, they truly make an impact.”

The Campaign

"The best moment? When we saw that even colleagues from another municipality got excited. That's when you know: this campaign is having an impact!"
Photo
Saskia Heinen
Marketing consultant | Project manager
LinkedIn Municipality of Hardenberg BOA

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