On May 15, 2025, recruitment platform Werf& will host the final edition of Werf& Live and Bureaurecruitment Live in Utrecht. Richard Hage, data analyst at Recruitment Marketeers, will be speaking on the topic of Future-Proof Tracking. Want to retain crucial recruitment campaign data despite the new privacy restrictions? Then join Richard's session at 2:30 PM during subsession 6 – Domtoren 1.
You've probably noticed: the data landscape has been changing significantly lately. Stricter regulations like GDPR and the mandatory Google Consent Mode v2 are making it increasingly difficult to gain reliable insights from recruitment campaigns. Failure to properly implement GDPR and Google Consent Mode v2 also exposes you to fines, limited targeting options, and consequentially, lost conversions.
What is the solution?
You probably don't want to lose data when you need it to optimize campaigns, track applicants, and find/attract the right candidates. Fortunately, there's‘Future Proof Tracking', as they call it at Recruitment Marketeers. Future Proof Tracking is the way to stay data-driven in a world of increasing constraints and it gives you insight into the whole story behind the candidate journey.
About Future Proof Tracking
What exactly is Future Proof Tracking? Simply put, Future Proof Tracking is a way for employers to design their careers website so that they continue to collect all the necessary and valuable data. This approach is based on three pillars:
- Consent management; ensure that visitors give consent for tracking in a proper and legal manner.
- First Party Data; collect data directly from visitors, without the intervention of external parties.
- Server-side tracking; a technique that allows you to store data in a more secure way, outside of the browser.
For some, this sounds logical and the data landscape a clear path, but for others, it feels like a jungle of complex terms and difficult rules. And believe us: you're not the only one getting lost! We completely understand. That's why Richard will answer all your questions as best he can during his session at the Werf& live event.
What does it yield?
Before you get started, you'll naturally want to know what this approach actually delivers. In his session, Richard will explain the benefits in detail. A sneak peek: with Future Proof Tracking, you'll not only be compliant with the latest laws and regulations, but you'll also be able to better optimize your campaigns. Think smart targeting, reliable data, and greater control over candidate behavior, without unnecessary data loss.
Making your recruitment tracking future-proof
Curious about all things Future-Proof Tracking, or perhaps you're overwhelmed by the sheer number of options? Then Richard would love to welcome you to Van der Valk Utrecht on May 15, 2025, at 2:30 PM during Subsession 6 – Dom Tower 1, to help you navigate the data jungle!
